Ski school software that finally makes sense.

SnowDash is a new operating system for ski and snowboard schools. Online booking, a mobile app for instructors, scheduling, payments and reports — all in one place, right in your browser.

// WHAT YOU GET
48 h
From signing to live
100 %
Personal support
1 system
Booking, schedule, till, payroll and rental
app.snowdash.cz/dashboard
Main
  • Overview
  • Bookings
  • Instructors
  • Groups
  • Till
  • Statistics

Overview

Season 2025/26 · January 15
Bookings / week
134
↑ 18 % week / week
Revenue
16,800
↑ 9 %
Occupancy
87%
— full tomorrow
Instructors
12 / 14
2 off sick

Today's groups

3 active · 15 scheduled
Group
Instructor
Clients
Status
Beginners A · 9:00
Peter Novak
6 kids
In progress
Private: the Novaks · 11:00
Peter Novak
2 people
In 1h
Snowboard junior · 14:00
Anna Marek
4 kids
Scheduled
Why switch

The tools you use were built twenty years ago.

Remember what a phone looked like in 2005? That's roughly when the systems most ski schools still run on were built. Everything has changed since then — except them.

Legacy systems
  • Software has to be installed on specific computers
  • Instructors get their schedule printed on paper
  • You take bookings by phone and e-mail
  • You send text messages through a separate system
  • Reporting means an export to Excel
  • Clients have to call for every change of date
  • Support replies within three days. Maybe.
SnowDash
  • Open your browser. Done.
  • Instructors have the day's plan on their phone
  • Clients book themselves online, 24/7
  • Bulk SMS and e-mail right in the app (your own SMS gateway)
  • Live revenue and occupancy stats
  • Personal support, fast response
Features

Everything that runs your school, in one place.

Designed by instructors for instructors. Every feature came from a real pain we've felt at the morning line-up, in the rental shop and at the front desk.

// 02

Online booking

Clients book a course straight from your website. Automatic e-mail confirmation, no phone calls.

// 03

Instructor scheduling

Availability, group assignments, qualification records. Managers see it all on one screen.

// 04

Bulk communication Soon

SMS and e-mail to a whole group in one click. Reminders, changes, invitations — through your own SMS account, with no markup from SnowDash.

// 05

Statistics and reports

How many groups, what revenue, the most in-demand dates. Data that plans next season for you.

// 06

Till and daily close-outs

Shifts, cash payments, end-of-day close-outs. Your accountant will thank you for clean exports.

// 07

Rental module

Track equipment, rentals and returns. Included in every plan — or as a standalone plan for rental shops without a ski school.

// 08

Multilingual booking

The booking widget and confirmation e-mails work in Czech, English, German and Polish. Clients pick their own language — ideal for schools with international guests.

// 09

Your school's branding

Confirmation e-mails go out with your logo, colours and contact details in the footer. Clients see your school — not SnowDash.

// 10

Security & GDPR

Each school's data is strictly separated from the rest. GDPR-compliant, right to erasure, API rate limiting. Your clients are safe.

Mobile app

The day's plan in every instructor's pocket.

No morning calls to the front desk, no paper schedules soggy with snow. The instructor opens the phone, sees their day and can focus on what they're actually there for.

  • Up-to-date day plan

    Groups, times, the slope and which kids are in each one — all in a single list.

  • Parent contacts

    One tap and you're calling the mum of the kid who wandered off at the lift.

  • Payroll overview on the phone

    Every instructor sees their worked hours and earnings — anytime, anywhere.

  • Always-current data

    Schedule changes reach everyone instantly — instructors see the current plan in real time.

9:41 ● ● ● ●
GOOD MORNING, PETER
Wednesday, January 15
3
Groups
12
Kids
Day plan
9:00 — 10:30
Beginners A
6 kidsGreen
11:00 — 12:30
Private: the Novaks
2 peopleBlue
14:00 — 16:00
Snowboard junior
4 kidsPark
Pricing

Transparent pricing. No surprises.

An annual subscription based on the number of instructors. No percentage of revenue, no per-booking fees, no hidden add-ons. You pay exactly what you see.

0 % commission 7-day free demo Help migrating from your current system
Starter
790€/year
Billed once a year
Family-run and small schools up to 5 instructors
  • Up to 5 active instructors, 1 location
  • Online booking and order management
  • Mobile app for instructors
  • Drag & drop scheduling board
  • Instructor payroll tracking and calculation
  • Rental module included
  • Your own SMS gateway integration
  • Personal support
Start a demo
Scale
2,390€/year
Billed once a year
Large schools and multi-location networks
  • Up to 60 active instructors
  • Unlimited locations in one account
  • Everything in Pro
  • Priority SLA 4 h in season
  • Individual consulting and small custom tweaks
I'm interested

Prices exclude VAT. Reverse-charge applies for EU businesses.

Running a standalone rental shop without a ski school?

We have a separate plan for you — inventory management, rentals, till and customer CRM without the school modules. Get in touch and we'll sort it out.

Write to us
More than 60 instructors? Resort-grade deployment?

An Enterprise tier with individual pricing, on-site training and custom integrations (resort ski passes, channel manager, payroll systems).

Book a call

// Optional add-ons

  • On-site staff training — €280 / day + travel
  • SMS — your own gateway — the school sets up an account with a provider (SMSAPI, Twilio, GoSMS…) and SnowDash connects to it. You send SMS through your own account and pay the provider directly — SnowDash adds no fees for SMS. We'll help you set it up.
// Who's behind it

Tomáš Růžička

An astrophysicist, ESA staff member and ski school manager rolled into one. I taught for almost ten years in Pec pod Sněžkou and have run K+K Ski School for four. I built SnowDash because ski schools deserve modern tools — and I know exactly what that looks like in day-to-day operations.

10 yrs instructor on the slopes
4 yrs running a school
// Ready?

Let's talk it over.

We'll show you SnowDash live on your own data, answer your questions and look together at whether it makes sense. No commitment, no pressure.

info@snowdash.cz · snowdash.cz